Marketing Plan For Coffee Beans - 1456 Words

Always Fresh is a food company in Northern Territory Australia that have traveled through the paved markets, abundant coppices and villages of Mediterranean to bring quality food products for customers(Our Story, 2017). The story of the company is linked with trusted customers and producers who considers quality as their utmost choice. The company is currently serving Mediterranean food and now the company is going to launch new products for its customers i.e. coffee beans. The aim of this marketing plan is to market their new business i.e. coffee beans. The company will import coffee beans grown in Brazil and will expand the importation capacity from 6,000 kg per year to 12000 kg per year. With the provision of the coffee, the company†¦show more content†¦Ã¢â‚¬ ¢ Increase in new customers and to turn them into long-term and loyal customers. †¢ Decrease the cost by 5% per year. †¢ To add a new product in our products category. Always Fresh has always considered quality as its first priority and always provide the finest quality Mediterranean food products. Now, the company is also working on the same principle and with the help of this marketing plan want to provide quality and freshest Arabic coffee beans to its customers. The company want to add a new product in its products category and want to attract and retain new customers. The company will remain adhered to its quality policy and will successfully retain the market share. The product will not only fulfill the need of our customers but will also exceed the expectation. Another objective which is also linked with this marketing plan is to decrease the cost i.e. spending on marketing activities and miscellaneous costs. The marketing activities will cost more at the time of launching the product but with the help of the devised strategy, marketing cost will decrease 5% per year(Coffee Export Sample Marketing Plan - Marketing Strategy - Mplans, 2017). Situation Analysis Company’s Description The company was established in 1997 with an aim to provide quality Mediterranean food products and currently, the company is offering olives, antipasto, relishes, herbs, biscuits, oils, different types of vinegars,Show MoreRelatedEssay about Marketing Plan the Coffee Bean and Tea Leaf1452 Words   |  6 PagesCoffee Bean amp; Tea Leaf Marketing Plan Coffee Bean amp; Tea Leaf Marketing Plan Coffee Bean amp; Tea Leaf Overview The Coffee Bean and Tea Leaf [CBTL] was founded by Herb amp; Mona Hyman in 1963 in Brentwood, California. CBTL is the oldest and largest privately held specialty coffee and tea retailer in the United States and celebrates its 50th anniversary this year. 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